about Plate hospitality solutions

Built by Operators. Designed for Results.

Plate Hospitality Solutions was created with a simple mission: to help restaurants perform at their highest potential. After more than twenty years working as an executive chef and multi-unit leader, we saw firsthand how many restaurants struggle not because of passion or talent—but because they lack clear systems, financial structure, and operational consistency. We built PHS to change that.

Interior of a bar with wooden counter, shelves stocked with bottles of alcohol, glasses hanging upside down, and a chalkboard menu displaying drink options.
A mountain landscape with snow-capped peaks, surrounded by colorful fall foliage, with a lake in the foreground under a sunset sky.
City street with tall skyscrapers, green trees lining the sidewalk, and traffic including a yellow taxi cab under a partly cloudy sky.

our story

Plate Hospitality Solutions was founded out of a deep love for hospitality and a desire to support the teams who bring it to life every day. After leading high-volume restaurants, developing menus, coaching teams, and improving operations across multiple locations, we recognized a common need:
restaurants want to grow, but they don’t always have the tools or support to do it effectively.

PHS exists to bridge that gap. We combine real-world operational experience with modern systems, menu strategy, financial insight, and leadership development—giving operators the clarity and confidence they need to scale successfully.

our approach

We don’t believe in one-size-fits-all consulting. Every restaurant is different, so our solutions are built around you.

Person flouring dough with hands, baking ingredients on a dark background

  • Hands-On Expertise: We’ve worked every position, built teams, and opened concepts. We know the industry from the inside out.

  • Data-Driven Strategy: From COGS analysis to labor optimization, we bring numbers to life in a way that drives decision-making.

  • Culinary + Operational Balance: Unlike many consulting groups, we offer both sides—creative menu development and rock-solid operational systems.

  • Scalable Solutions: Everything we build is designed to work whether you’re a single location or a growing multi-unit brand.

  • Practical, Real-World Tools: If it doesn’t work on a busy Friday night, we don’t recommend it.

what we do

Operations & Systems

  • SOP creation

  • Site audits

  • Scheduling & labor optimization

  • Budgeting & forecasting

  • Mystery shops

Culinary Development

  • Menu creation

  • Menu engineering & costing

  • New item development

  • Smallwares & plateware sourcing

Financial Performance

  • COGS analysis

  • P&L review

  • Profit-driving tools

  • Pricing & portion strategy

Guest Experience & Training

  • FOH & BOH training

  • Service standards

  • Drink menu development

  • Glassware sourcing

  • Order guide organization

Meet the founders

Portrait of a man with dark hair and beard wearing a blue suit jacket, white checkered shirt, and a pink and blue pocket square against a dark background.


  • Executive Chef • Multi-Unit Leader • Culinary Director

    With more than two decades in hospitality, Matt has led culinary teams, opened restaurants, built menus, and coached operators across high-volume concepts across the country. His leadership style balances creative culinary vision with disciplined financial and operational structure. He believes great hospitality comes from empowered teams, consistent systems, and a commitment to excellence every single day.

A man with dark hair and a beard, wearing a gray sports jersey, standing in front of a backdrop with the Revolution Soccer Complex logo.


  • Design Director

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

our certifications

  • ServSafe Protection Manager

  • Texas Food Handlers

  • TABC

  • NRA Menu Marketing & Management

our values

  • Hospitality First – People, guests, and teams come before everything.

  • Integrity Always – We lead with honesty and transparency.

  • Operational Excellence – Systems that work, and work every day.

  • Data Over Guesswork – Smart decisions built on clear numbers.

  • Collaboration – We work with you, not above you.

who we work with

We partner with:

  • Independent restaurants

  • Multi-unit groups

  • New concepts and start-ups

  • Bars and cafés

  • Owners seeking better control, consistency, and profitability

Whether you’re fine-tuning one location or preparing to scale, we bring the clarity and support to move you forward.

Let’s Build Something Exceptional

Ready to elevate your operation?


Contact us today and let’s start transforming your restaurant with proven systems, innovative strategy, and hands-on industry experience.